Just Desserts | Art Direction, Illustration

The Marketing, Design, and Public Relations (MDPR) department of ASICPP has a tradition when looking for new design talent. A poster or series of posters is created with fun illustrations (always food for some reason) alluding to the diverse set of talents and personalities already in MDPR and visually asking if the viewer would like to be a part of this kind of environment.

As the Art Director, I always conceptualize these projects with my student design staff. From there, I let them steer the ship and, in this case, direct me on what they need. In all, there were eight full illustrations done in two colorways.

Enough sweet delicacies to make a dessert cart sing!

Chocolate Lava Cake

Chocolate Chip Cookie Ice Cream Sandwich

Pan Dulce

Canoli

Cheesecake with A Mixed Berry Compote

Chocolate Dipped Macarons

Chocolate Mochi

Pâte à Choux Beignets


Artwork and photography © 2024 Associated Students Inc., Cal Poly Pomona